To eradicate the use of mercury in artisanal and small-scale gold mining (ASGM), ensuring the public trust in the jewelry industry gold supply chain.

MFM fulfills its Mission by:
Educating the jewelry trade about the devastating health and environmental impacts of mercury

• Launch resource center, speaker’s program, interactive educational website

Encouraging the development and deployment of innovative and effective methods of separating gold from its associated minerals

• Establish and publicize tests and pilot mercury-free mining programs in ASGM communities co-sponsored by jewelry industry companies and related civic, trade, educational and government agencies
• Create a grant program to provide funding incentives to projects with promising new mercury free mining methods
• Coordinate dialogues to help pilot projects be sponsored by jewelry companies
• Secure funding and award challenge prizes for innovative approaches for the deployment of effective technologies

Aligning with like-minded organizations to support artisanal gold miners and their communities in mining responsibly

• Conduct network advocacy with focus on influencing governments and NGO’s
• Collaborate with leading universities with mining programs

Acting as an industry advocate, championing fact-based efforts to provide an alternative to mercury use in artisanal gold mining

• Sponsor lectures, roundtable discussions, social media programs
• Contribute to the creation of a responsible supply chain of mercury-free gold from the pilot programs as appropriate.

Providing a pathway toward responsibly sourced gold that helps protect the industry and consumer confidence

• Offer memberships, affiliations and recognition that demonstrate commitment
• Encourage companies to sponsor their own programs highlighting the role they play and the impact of their efforts
• Develop a mercury-free mine sponsorship for jewelers that can be used to create a branded gold in their company
• Provide materials and resources including inspiring success stories, curated photos, banners, financial/ecological benefit statements